The Bourne Ultimatum
Media Language
To begin with, the DVD cover for ‘The Bourne Ultimatum’ clearly establishes the genre of the film.
The explosion in the background immediately alerts the audience that the film is possibly an action/thriller,
due to it being a clear trope of many movies of this genre. Also, the bright orange of the explosion clearly
contrasts with the darker colours surrounding it, predominantly being dark blue or black which creates
contrast. This causes the DVD cover to appear instantly recognisable as an action/thriller to fans of the
genre, due to how eye-catching it is. Other signs of damage in the background also help to establish the
genre, such as the upturned car. Another signifier is the gun in Damon's hand which can be seen in the
bottom left, which most importantly establishes the kind of character he plays within the movie. By being in possession of a gun, it is suggested that Jason Bourne is serious about his aim within the movie, due to the
gun carrying connotations of violence and death, as well as crime. In addition to this, Damon is seen to be
wearing a watch, which could indicate that time is an important aspect of the film, such as time running out. To add to this sense of seriousness, blood can be seen on Damon's head, neck and hand. The way this blood is positioned could be described as subtle, as it is easy to miss on first glance. This along with Damon's
confident posture could suggest Damon portrays Bourne as a character able to remain unfazed by injury, for the sake of a specific objective.
Representation
The only character featured on both the front, back and spine of the DVD cover is Jason Bourne, the
eponymous protagonist of the film. Bourne is played by Matt Damon, who is a white man who appears to be in his late twenties or early thirties, of over average build. On the front of the DVD, he is shown to look
bold due to his open stance, whereas on the back he is presented to be active and athletic, due to the shot of him about to run just after getting off a motorbike. Because of this it can be argued that Bourne is portrayed as the ideal for men or white men more specifically, by being in good shape, conventionally attractive and
having a serious disposition.
Audience
Due to what Bourne represents as a character, it can be inferred that the target audience for this film is
specifically white men from the ages of late twenties to thirties. Because this group is one of the main
target audiences for the action/thriller genre, it is almost guaranteed that The Bourne Ultimatum would be a successful film due to it's large potential audience. Conversely, it could also be argued that a portion of the
target audience would be women in a similar age range, as the conventional attractiveness of Bourne could
be a draw for heterosexual women.
Industry
This film was produced by MP BETA Productions, the Kennedy/Marshall Company and Ludlum
entertainment and was distributed by Universal Pictures. The Bourne Ultimatum was directed by Paul
Greengrass, who has been noted as one of the most influential people in British culture, as well as having
received a British Film Institute Fellowship. Because of this popularity, The Bourne Ultimatum would
attract those who are fans of Greengrass' other works, leading to more success for the film.
due to it being a clear trope of many movies of this genre. Also, the bright orange of the explosion clearly
contrasts with the darker colours surrounding it, predominantly being dark blue or black which creates
contrast. This causes the DVD cover to appear instantly recognisable as an action/thriller to fans of the
genre, due to how eye-catching it is. Other signs of damage in the background also help to establish the
genre, such as the upturned car. Another signifier is the gun in Damon's hand which can be seen in the
bottom left, which most importantly establishes the kind of character he plays within the movie. By being in possession of a gun, it is suggested that Jason Bourne is serious about his aim within the movie, due to the
gun carrying connotations of violence and death, as well as crime. In addition to this, Damon is seen to be
wearing a watch, which could indicate that time is an important aspect of the film, such as time running out. To add to this sense of seriousness, blood can be seen on Damon's head, neck and hand. The way this blood is positioned could be described as subtle, as it is easy to miss on first glance. This along with Damon's
confident posture could suggest Damon portrays Bourne as a character able to remain unfazed by injury, for the sake of a specific objective.
Representation
The only character featured on both the front, back and spine of the DVD cover is Jason Bourne, the
eponymous protagonist of the film. Bourne is played by Matt Damon, who is a white man who appears to be in his late twenties or early thirties, of over average build. On the front of the DVD, he is shown to look
bold due to his open stance, whereas on the back he is presented to be active and athletic, due to the shot of him about to run just after getting off a motorbike. Because of this it can be argued that Bourne is portrayed as the ideal for men or white men more specifically, by being in good shape, conventionally attractive and
having a serious disposition.
Audience
Due to what Bourne represents as a character, it can be inferred that the target audience for this film is
specifically white men from the ages of late twenties to thirties. Because this group is one of the main
target audiences for the action/thriller genre, it is almost guaranteed that The Bourne Ultimatum would be a successful film due to it's large potential audience. Conversely, it could also be argued that a portion of the
target audience would be women in a similar age range, as the conventional attractiveness of Bourne could
be a draw for heterosexual women.
Industry
This film was produced by MP BETA Productions, the Kennedy/Marshall Company and Ludlum
entertainment and was distributed by Universal Pictures. The Bourne Ultimatum was directed by Paul
Greengrass, who has been noted as one of the most influential people in British culture, as well as having
received a British Film Institute Fellowship. Because of this popularity, The Bourne Ultimatum would
attract those who are fans of Greengrass' other works, leading to more success for the film.
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