The main feature of this poster is that it makes good use of the space it has as a result of its banner format, and is able to fit all of the main cast without seeming too crowded. On the left is the main cast from the first movie, with Meryl Streep closest to the centre. Because of this, the poster appears more eye-catching to people viewing it, as she is arguably the audiences fan favourite due to being the main character of the last movie. On the right is the new cast for this movie, the younger counterparts of the original main cast. Reflecting this, they are positioned so that they mirror each other, so that even with the differing poses, clothes and appearances it is easy for the audience to understand the roles the new actors are meant to be playing. While this isn't the case towards each end of the line up, it could be excused with the fact that Donna's friends within the movie are too iconic, meaning they don't need the assistance of certain positioning to be recognised. It could also be argued that their posing does this instead, as both Tanyas and Rosies appear in similar poses, making them more recognisable. To the far ends are the new cast members for this sequel with no equivalents from the last movie. While the position of these characters suggest their significance in the movie, the addition of Cher to the cast is likely to draw in a bigger audience, especially those of an older age group.
In the background the sky is seen to be bright accompanied by a calm, blue ocean. This reflects the general atmosphere of the film, as it's main genre is comedy/romcom, while also being a musical. The deck the main cast is positioned on is also a light colour, adding to the initial point of reflecting the film's mood, while also creating contrast with the darker colour clothes the actors are dressed in. This contrast causes the actors to appear more vibrant. Furthermore, with her smile, pose and positioning with the Sun behind her, Seyfried herself is presented to be radiant both literally and personality-wise, with the bright rays highlighting her status as the main character. The same could be said for James to a lesser extent, as her pose and the way the rays are set up in the background also cause her to be highlighted by the Sun, indicating her status in the movie as joint protagonist.
The tagline, 'THE FEEL-GOOD CINEMA EVENT RETURNS' makes it clear that even with the absence of the film's title in the poster, the sheer popularity of the original movie makes it immediately recognisable as a sequel to 'Mamma Mia!'. Using the words 'feel-good' draws links to the genre of the film, while also being a way of drawing in an audience with the promise of an enjoyable experience. This can also be seen through the use of the word 'event', as it paints 'Mamma Mia! Here We Go Again' as something of importance, making it unmissable in the eyes of the audience.
No comments:
Post a Comment