Brief

BRIEF 3: Film marketing

Create print marketing materials for a new film and associated audio/ audio-visual or online material to promote the same film.

You should create a cross-media  production for a major film studio (either Columbia or Universal) targeting a mainstream audience of 30-49 year-olds with an interest in your chosen genre of film.

TASK 1: Set form in PRINT

DVD cover

Film poster for theatrical (cinema) release – portrait

Banner poster – landscape, e.g. for on side on bus


TASK 2: Set form online OR Audio-Visual/Audio

Create a new functioning website to promote your film to its target audience

OR

A sequence from an original mainstream radio or television breakfast programme to promote your film to its target audience.