The main section of the film poster is split into 10, with each box containing a headshot of the members of the cast. Beneath these images are the names of the actors, with the font and colouring being similar to that of the stylised film title. The colour red is used on the ribbon and title, and connotes love (like in the film title) as well as Christmas itself. The use of sans serif also connotes a lack of seriousness, and could show that the movie is typically more lighthearted. The bow that ties them together causes the entire section to look like a gift box, alluding to it being a Christmas themed film. This is also shown by the snow falling, which accumulates at the bottom of the poster in order to create the white background that houses the film's title and institutional information. Hanging in the middle of the poster is a label typically found on presents, which says states the other movies made by the director, which could encourage viewers of the poster to watch 'Love Actually' if they enjoyed the other ones.
]Representation
The entirety of the cast is white. Furthermore, there isn't an equal split between male and female main cast members, with 6 being men and only 3 being women. Because of this, no minorities are majorly represented within the movie, and representation of white men are prioritised over white women. There appears to be a range in ages of the female main cast, with the youngest and oldest female actors being Knightley and Thompson, at age 28 and 54 when the film was produced respectively. The age range for the male actors was slightly less varied, with the youngest at the time being Firth and Grant at 53, and the oldest being Nighy and Rickman at 63.
Audience
The primary audience for this film appears to be mainstream, and possibly geared more towards women than men. This is because even though there are more men than women in the film, the romcom genre itself is inclined more towards a generally female audience, due to it's focus on love and more lighthearted topics. The male actors can also be seen as there for the enjoyment of the women who watch the film, therefore making sense for them to outnumber the women. Because the majority of the cast is over the age of 35, it could be argued that 'Love Actually' is also aimed at a target audience of ages 30 to 49, and possibly even higher.
Industry
'Love Actually was produced by StudioCanal, Working Title Films and DNA films, and was distributed by Universal Pictures. It was directed by Richard Curtis, who is famous for writing romcoms, and has received multiple awards, one of the most prestigious being the BAFTA Academy
Fellowship Award.
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